John Kent (Randolph Scott), a former star football player at Harvard, goes to Paris with his friend Huck Haines (Fred Astaire) and the latter's dance band, the Wabash Indianians. Alexander Voyda (Luis Alberni) has booked the band, but refuses to let them play when he finds the musicians are not the Indians he expected, but merely from Indiana (Huck Haines and his Indianians Band).
John turns to the only person he knows in Paris for help, his Aunt Minnie (Helen Westley), who owns the fashionable "Roberta" gown shop. While there, he meets her chief assistant (and secretly the head designer), Stephanie (Irene Dunne). John is quickly smitten with her.
Meanwhile, Huck unexpectedly stumbles upon someone he knows very well. "Countess Scharwenka", a temperamental customer at Roberta's, turns out to be his hometown sweetheart Lizzie Gatz (Ginger Rogers). She gets Huck's band an engagement at the nightclub where she is a featured entertainer.
Two things trouble John. One is Ladislaw (Victor Varconi), the handsome Russian deposed prince and doorman who seems too interested in Stephanie. The other is the memory of Sophie (Claire Dodd), the snobbish, conceited girlfriend he left behind after a quarrel over his lack of sophistication and polish.
When Aunt Minnie dies unexpectedly without leaving a will, John inherits the shop. Knowing nothing about women's fashion and that his aunt intended for Stephanie to inherit the business, he persuades Stephanie to remain as his partner. Correspondents flock to hear what a football player has to say about feminine fashions. Huck gives the answers, making a lot of weird statements about the innovations John is planning to introduce.
Sophie arrives in Paris, attracted by John's good fortune. She enters the shop, looking for a dress, but is dissatisfied with everything Stephanie shows her. Huck persuades her to choose a gown that John had ordered discarded as too vulgar. When John sees her in it, they quarrel for the final time.
John reproaches Stephanie for selling Sophie the gown. Terribly hurt, Stephanie quits the shop. With Roberta's putting on a fashion show in a week, Huck takes over the design work, with predictably bad results. When Stephanie sees his awful creations, she is persuaded to return to save Roberta's reputation.
The show is a triumph, helped by the entertaining of Huck, Countess Scharwenka, and the band. (A pre-stardom Lucille Ball, with platinum blond hair, appears uncredited in her first RKO film[4] as a model wearing an elaborate feather cape, after the vocal by Dunne, in the fashion show.[5]) The closing sensation is a gown modeled by Stephanie herself. At the show, John overhears that she and Ladislaw are leaving Paris and mistakenly assumes that they have married. Later, he congratulates her for becoming a princess. When she informs him that Ladislaw is merely her cousin and that the title has been hers since birth, the lovers are reunited. Huck and Lizzie, who decide to get married, do a final tap dance sequel.
说这么多，总结一下:
空手指、莲蓬乳，转发诅咒，可以说是互联网上古时代宇宙了。
谁说算计观众的不算英雄
看一半怀疑是那个，就也没再看下去，去B站找了视频了解了一下后续剧情，果然就是那个！最大的梗就是那个！要问推荐还是不推荐，我不推荐大家看了，好奇可以等B站了
营销什么时候都是过头的，评论里一些自称爱看恐怖片的人，说着看似合理的话，吹出一部史上最恐怖出来，真是不怕人笑话。
他们说 要带着心 征服每一个观众
从小就爱恐怖片的我，已经很久没看到能让我打心底毛骨悚然的恐怖片了，未想到的是这部《咒》竟然还是出自国产。气氛营造真的诡谲到不行，不是Jump Scare的那种惊吓，是被压抑不安的恐惧包围，一直到影片结束回到家还未散去的不舒服。再回想起从头到尾恶意满满的剧情，细思极恐说的就是这种感觉吧！《咒》是放到国际电影市场都毫不逊色的佳作，千万别拿它与《哭悲》做比较，真的侮辱了⋯很期待这位导演未来的单字恐怖片宇宙。
真的建议平常不怎么看恐怖片的人别恶意打低分，觉得晦气不就说明这个电影的恐怖已经渲染到位了吗？？看恐怖片还得恐怖片不能吓到你。别说只是觉得晦气没觉得吓到，你觉得晦气说明你就是信了😅😅😅😅别杠，
作为恐怖片我倒是能原谅他咒我，毕竟选择去看不就是找刺激么。其实是个歌颂母爱的片子，只是完全没讲女主为啥突然就要把孩子接回来，以及为啥接回来了才会出事。这一点上逻辑断裂的比较严重。有意思的地方是导演用了几个心理学上的视错觉图和视觉滞留，第一次在恐怖片里见到有人这么用，还蛮合适的。
算是少有的不枯燥、不太晃、废戏少、能让人看进去的伪纪录片了，比《昆池岩》《中邪》《灵媒》之流都要有趣太多，华语恐怖片还得是台湾牛👍🏻恐怖元素都既丰富又有趣，地道里的蚰蜒，宗教、后面的“视觉暂留”，都明显感受到团队精心设计的诚意，吓得我头皮发麻(ಥ_ಥ)
看过这片子人也都被诅咒了，那就…
恐怖倒是不恐怖，就是这种打破第四面墙和观众互动的形式太特么缺德晦气了！想拿石头砸导演家窗户。友情提示看到后面要念咒不要念，叫你记图案不要记，信则有，不信则无。
两段地穴祭坛部分的视觉呈现都比较不错，会让人联想到伊藤润二《无尽的迷路》被影像化后的样子。
好看！但 湾湾最好看的恐怖片还得是《双瞳》！！！
气死我了，果真晦气，就是QQ群里不转发就死全家那种晦气
一群人身上画咒的片段明明最邪，可偏偏不扩展，民俗大方向能爆发的内容真的很多，然而导演转头铺垫下一个jump scard，是准备把高潮全都用在下一部？
目前华语没有比这个更恐怖的，值得鼓励，平常很爱看恐怖片但是我现在还在腿软…
（呆滞——）就好像…你最好的朋友用蚊子拼出了一副清明上河图，你一时也不知道是要夸他“挺不错的了，有做就有赢”，还是要说“有这点时间和能力你为何不去做一件更好的事”。两星半到三星之间，友情分我可以给到三星半。以及导演你胆子真的很大啊（也并不是夸奖）。以及其实可以看出导演本意就是想做猎奇灵异以及模糊日常边界的氛围恐惧。我觉得这两点他做得挺不错的，虽然用力过猛。
不给五星我觉得有点不舒服
毫无疑问是近年最好的民俗恐怖之一，结果此地网络的最高评价是晦气，嗯。
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