John Kent (Randolph Scott), a former star football player at Harvard, goes to Paris with his friend Huck Haines (Fred Astaire) and the latter's dance band, the Wabash Indianians. Alexander Voyda (Luis Alberni) has booked the band, but refuses to let them play when he finds the musicians are not the Indians he expected, but merely from Indiana (Huck Haines and his Indianians Band).
John turns to the only person he knows in Paris for help, his Aunt Minnie (Helen Westley), who owns the fashionable "Roberta" gown shop. While there, he meets her chief assistant (and secretly the head designer), Stephanie (Irene Dunne). John is quickly smitten with her.
Meanwhile, Huck unexpectedly stumbles upon someone he knows very well. "Countess Scharwenka", a temperamental customer at Roberta's, turns out to be his hometown sweetheart Lizzie Gatz (Ginger Rogers). She gets Huck's band an engagement at the nightclub where she is a featured entertainer.
Two things trouble John. One is Ladislaw (Victor Varconi), the handsome Russian deposed prince and doorman who seems too interested in Stephanie. The other is the memory of Sophie (Claire Dodd), the snobbish, conceited girlfriend he left behind after a quarrel over his lack of sophistication and polish.
When Aunt Minnie dies unexpectedly without leaving a will, John inherits the shop. Knowing nothing about women's fashion and that his aunt intended for Stephanie to inherit the business, he persuades Stephanie to remain as his partner. Correspondents flock to hear what a football player has to say about feminine fashions. Huck gives the answers, making a lot of weird statements about the innovations John is planning to introduce.
Sophie arrives in Paris, attracted by John's good fortune. She enters the shop, looking for a dress, but is dissatisfied with everything Stephanie shows her. Huck persuades her to choose a gown that John had ordered discarded as too vulgar. When John sees her in it, they quarrel for the final time.
John reproaches Stephanie for selling Sophie the gown. Terribly hurt, Stephanie quits the shop. With Roberta's putting on a fashion show in a week, Huck takes over the design work, with predictably bad results. When Stephanie sees his awful creations, she is persuaded to return to save Roberta's reputation.
The show is a triumph, helped by the entertaining of Huck, Countess Scharwenka, and the band. (A pre-stardom Lucille Ball, with platinum blond hair, appears uncredited in her first RKO film[4] as a model wearing an elaborate feather cape, after the vocal by Dunne, in the fashion show.[5]) The closing sensation is a gown modeled by Stephanie herself. At the show, John overhears that she and Ladislaw are leaving Paris and mistakenly assumes that they have married. Later, he congratulates her for becoming a princess. When she informs him that Ladislaw is merely her cousin and that the title has been hers since birth, the lovers are reunited. Huck and Lizzie, who decide to get married, do a final tap dance sequel.
如果晦气＝恐怖的话，那这电影确实算恐怖的，但我仍然对这种给观众下咒的方式喜欢不起来…说像《午夜凶铃》等的，我想说，你看这些的时候，人家一开始就告诉你这是一带诅咒的，意思是你可以选择性观看…而这电影是你看完之后告诉你"我拍来就是为了让你们分担痛苦的煞笔们！"…我看完真心只想问候导演编剧甚至整个剧组… 作为一个恐怖片爱好者，我对神明等人界以外的一切都是秉承着"互不侵犯"的原则，所以对于这电影的把观众玩弄的做法我很是看不上，只想把诅咒反弹……恶意恶灵均退散🤺🤺🤺
这个电影主打的概念是“入戏”。入戏越深，越受影响。这其实也是电影这一媒介的某种本质。
人还是要有敬畏之心，几个人擅闯禁地还到处搞破坏，人家在拜拜你在刻🐔，人家虔诚搞仪式你几位一脚踹烂门进去还不懂装懂东摸西摸，连神像的盖脸布都要掀开看看，不招邪回来你当人家鬼吃素的！后面也是，口口声声说爱女儿，结果还不是不听劝告给女儿吃东西，害了驱魔师也害了女儿和自己。
他们说 要带着心 征服每一个观众
感觉打高分的人是想传播诅咒，打低分的人是坚强地接住诅咒！
细腻而真实。疫情相关的电影就是需要这样的反思。Jodie的演技好有张力…
算是有点新意吧，说晦气的看什么恐怖片？有龙标的片子适合你们，广电会替你们把关哒。
剧情结构其实很简单，或许不是最吓人的恐怖片，但绝对是最有新意的恐怖片。女主角开头直问观众「你们相信祝福吗?」、「你的意识，决定你的命运」、「其实我们都在不知不觉中，相信我们的意志可以带来好的结果」，女主角一度说服自己「早就不怕了，所以这些东西都不会存在」、「想着最喜欢的事情就能不去想那些恶」、「凤梨、兔兔、汪汪汪」，不知道大家有沒有经验，例如平常关灯都沒事，但不知道哪根筋不对，突然想到关灯后会有鬼，当下就不敢关灯了，或是夜里平常一个人搭乘电梯都沒事，但是突然想到鬼片的片段，当下就突然害怕搭乘电梯，或是平常大半夜一个人走在沒人的路上都沒事，突然一个意念偏掉想到会不会有鬼，最后整段路都一直念咒语加速跑走，这就是信仰的本质，因为相信，所以一切才会有效果或有影响。因为相信，所以存在。
要让妙妙屋出现，我们必须要念奇妙的咒语~跟我说一次，米斯嘎，木斯嘎，米老鼠~~~~~
所以打低分的能找出除了《僵尸》之外，十五年内比《咒》更好的国语恐怖片吗？找不出来就闭嘴少狗叫，何况对氛围型电影而言，影院和电视屏幕的观影体验本就天差地别，这也是为什么惊悚题材容易成黑马，《咒》完成度相当高，如果这不能算作优秀的院线电影，其他恐怖片就该直接埋了。少诋毁其他中文地区的影视作品吧，那并不会让我们凭空诞生好电影。
乾坤借法，元阳入体，五毒不侵，九阳纯金之体，化元神功，邪魔退散，退散，退散！
想起以前曾有许多巴拉巴拉必须转发多少次巴拉巴拉不转发就怎样怎样的智障信息，这个“咒”亦或有影射于此的意思。不信谣不传谣跟大佬走，马选毛选挂中堂，镇宅辟邪当属顶流。
8.0分
怎么看都跟《灵媒》有几分神似，但让我惊讶的是《咒》并没有逊色太多，虽然关于恐怖的部分，《咒》略显小气，属于雷声大雨点小，没《灵媒》那么猛料，但要看到结尾才能明白它真正恐怖的地方。故事开头的那个理念，我觉得还挺高级的，但正因如此我才嗅到了不对劲，女主似乎在试图一遍一遍诱导观众进入她的圈套，所以我就猜到了那个咒语一定是相反的意思，也猜到了她该不会是想让观众来当这个大冤种吧，这种互动式叙事，用在恐怖片中真的太有代入感了。伪纪录片叙事有一个弊端，就是需要大量无关紧要的琐碎来营造真实感，导致本片前半部分非常乏闷，我也第一次见伪纪录片被剪得如此零碎，蹦出很多不合常理的镜头调度让事件失实。不过瑕不掩瑜，整体来说这是华语恐怖片难得的一次高光，尤其结尾真相揭秘，情感瞬间升华，片尾字幕一出，又更一层升华主题。
友情提示观影途中不要轻易跟着台词读出来哦 😈
一群无神论的社会主义青年 基本没看过恐怖片 抱着猎奇的心态来看咒 看完竟然代入感这么强觉得晦气 有点可笑了 到底是迷信还是不迷信呢？
『 8.0 “科学解释”-外星陨石辐射，因为诅咒观众嫌晦气打低分的纯纯..，最后那段翻译咒语，突然变白“视觉残留”非常有意思，“母爱”就是除了自己孩子谁都可以咒死（虽然我也没电影院看，但肯定感觉不一样甚至能拉回很多差评）』
看睡着了，什么玩意，台巴子别刷了，还有吹拍摄方式的，是家里刚通网，没看过伪纪录片吗？
以前我还真没发现，现在年轻人迷信的居然这么多……
这种恐怖程度敢说台最可怕的电影吗，只感觉到导演能力不足，没办法拍得更恐怖，所以拉观众互动，通过多次数秒甚至长达十几秒的咒语和符号播放、由女主不停地对着镜头强调你们已经帮我分担了诅咒来拉高恐怖氛围，低级之至
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